About the Brand

The Only Human Keratin That Can Heal Your Hair Forever

Reverse a lifetime of damaged hair with Virtue®’s Alpha Keratin 60ku®, the first and only human keratin that’s clinically proven to repair and strengthen all hair types and textures.

Dr. Luke Burnett, a retired US Army Colonel was working in regenerative medicine when he found a way to extract keratin from ethically sourced human hair. Enter: Alpha Keratin 60ku®, which is identical to the keratin that makes up 90% of our hair; our hair recognizes it as its own, repaving damage to make stressed strands whole again.

It’s in every Virtue product, and it’s clinically proven to give you stronger, healthier hair in as few as five uses. Virtue products are also vegan and cruelty free, as well as paraben, gluten, sulfate, and phthalate free. It’s time you had your best hair humanly possible.