As the leading authority in hair color, Jo Hansford MBE has been showered with accolades throughout her career from being named the “first lady of color” by Marie Claire and “best tinter on the planet” by American Vogue. Awarded an MBE for outstanding services to the hairdressing industry in 2010, HRH Duchess of Cornwall, Angelina Jolie and Elizabeth Hurley wouldn't trust their tresses to anyone else. With a unique approach, Jo was the first to bring color from behind the scenes to the front of the salon, and was instrumental in raising the profile of hair coloring throughout the industry. Jo opened her Mayfair Salon in 1993, and in a more recent endeavor, personally created a technically brilliant Expert Color Care Collection for maintaining radiant locks at home. Keen to create a 100% British brand, Expert Color Care is produced entirely in the UK, free from sulfates and parabens and is the sole independent hair care brand whereby every product is specifically developed to care for your color, whether chemically treated or natural.